The moment of truth: Do they like it and does it work?

: Softly-softly or hard-hitting? Decisions are made to define the most appropriate type of launch. Is a big song and dance or a quiet and considered targeted campaign more appropriate for your brand? : Follow-up Like exercise, branding isn't a one time fix. The hard work has been done, but delivering the brand promise now becomes the main focus. You'll need regular investment for your new brand to keep growing. : Media The line between advertising and the other media is very blurred. A new brand is news, and you can tease the media into providing you with free exposure.