| Let’s be blunt: an ugly business works harder for its money. We say business is ugly whereas a great brand can be beautiful.
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TransformationsOur job is to take what’s best from your business and transform it into a powerful brand. Need proof? Coke, Nike and the All Blacks sell more when they’re looking their best.
When it comes to branding most people have questions about why and how to begin. We find that talking is the best solution. Quite simply, the more you can tell us about your business, the more we can help you to achieve what you want with it.
Branding is a process of eliminating what is irrelevant. The Seven Design Secrets That Transform Businesses Into Brands is designed to accelerate this process and save you time and money.
See The Secrets for more information about how we go about doing this. |
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Common questions about taking the transition:
Why?Take a look at your business through the eyes of your customers. Now compare how your business looks with that of your close competitors. How do you shape up?
Loser?Cancel the Caribbean cruise, you came in runner up.
You’re a business but you might not be a brand.
Winner?If you are already the best then the decision to change is much harder. Consider:
- Is there room to increase your market share?
Yes - More brand work needs doing.
No - Your market has matured.
- Ugly but profitable? If your business is ugly but profitable, then maybe the way you look is just right. But if you left it for a year would it continue to grow without your help?
Yes - it's a brand
No - it's a business
(Note: The customers you want won't tell you you’re ugly, they’ll just go elsewhere.) |
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Insite is a great example of a very successful transformation.
“7 Design Secrets has made the transition very easy for me.”
Mark Cessford, Insite |
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Three Steps to the Transformation
StartThe transition begins with an initial meeting where we’ll ask questions about who you are and where you want to be and to make sure your business fits ours...Read more
TransitionThis is the most creative phase, but perhaps also the most difficult. You’re investing time, money and commitment but don't see any financial reward yet...Read more
Brand launch
The moment of truth: Do they like it and does it work?...Read more
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