Wilsons  Abel Tasman

Wilsons Abel Tasman has been a client of ours since 2000, during which time it has been through several transitions, both in its business and its outward presentation.

During its history, the company has had five brandmarks. We modernised the last brandmark of the old series and more recently redesigned it to match the changes in the business. We have also been instrumental in brochure design and website design (graphics only). On the introduction of watertaxis to the service, we developed boat names to reflect two different types of service, implemented them within the brochures and complemented it all with a new brandmark.