OK Sushi!

OK Sushi! sell pre-packaged sushi to supermarkets. We came up with a brand name in a Japanese-English style.

The brief was specific – to develop packaging that was cheap to produce, but would also serve as advertising. As the label was to be used on sushi boxes, it was important that it did not hide the food. We came up with this design that is bright and attractive and complements the product.