My Pie!

My Pie! is renowned for making gourmet pies. Starting its life as Pie Crikey, we suggested a change in name would be appropriate as its original name evoked a more budget quality of pie.

They agreed, so we set about designing a new brandmark that suited the deluxe end of the market with an eye on the 50’s domestic goddess ideal. This was then used throughout the company’s packaging, stationery, advertising, signage and promotional material.