Formerly Nelson Gates and Automation, we suggested a change in brand name and brandmark, as the old name and logo evoked a more budget product. We suggested Lane Gate, as it played on the client’s name, Lane, and also created imagery of an old English-style country road with impressive estates leading from it.

The brandmark was redesigned to match the product promise and was implemented across the company stationery and vehicle branding. A website, employing netMaestro™ Plus was designed, so that product information could be updated regularly.