Jens Hansen

Jens Hansen is the perfect example of a company that needed a new look to acknowledge the past while looking to the future. Former owner Jens Hansen sadly passed away and the business was taken on by his sons Thorkild and Halfden.

The Jens Hansen reputation is strong (the company is most famous for designing the “One Ring” of Lord of the Rings fame) and needed to be maintained. We designed a new brand mark, using a stylised version of the Jens Hansen signature, which recognises Jens’ achievements, but modernised all other aspects of the company’s promotional material, including its signage, advertising, brochures and stationery.