Heartland Group

The Heartland Group is a group of Nelson-based orchardists that comprises two logistics companies and two packhouses. They needed some sort of brand alignment so that customers recognised them as part of the same group and were aware of the quality of their brand promise.

We assessed the brandvalues and decided to keep the strongest part of their brand mark (originally designed by Designworks of Wellington). Featuring a heart and an apple, it epitomised the group’s philosophies. We took it further and incorporated it alongside the Heartland Group brand mark and implemented it into the Yummy brand mark.

We have been working on the Eve™ campaign promoting this apple as the best eating apple on the market through print media, web, point of sale, packaging and promotional material.