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| Eadie Fyes Wine & Deli Store |  |
| Eadie Fye's in Christchurch is very much the business entity of it's owner - Keryl. It is the embodiment of her personality, and with comprehensive wine knowledge and experience in the industry her brand needed to reflect her close association and 'hands on' approach.
To 'Love Wine', no matter your palette or previous experience was the first and foremost message the brand had to convey. So we began, as usual, with brandvalues - A Woman of Life, Creative & Independent Thinker, Sophisticated Visionary, Human and Environmentally Concerned. These may seem unusual brandvalues for a wine and deli upon first glance, but not when you consider the brand is only in existence because of Keryl's absolute passion.
The Eadie Fye's brand mark embodies the brandvalues, and it is even more personalised with the use of the X x (kiss kiss) icons. We sought to give the entire brand a feminine angle, as traditionally this area of business has been the domain of male brands and associated graphics.
The Life of Taste, Taste of Life window tease campaign was specifically designed to take advantage of the high traffic, city location of the store before the official opening. And though we are kilometres apart 7DS played an integral part in art directing the 'wine flavours in a wineglass' photographs that are used throughout the store.
Business cards, letter heads, enomatic wine cards, brochures and signage are all part of the completed Eadie Fye's brand, see it all living and breathing on Armagh Street, Christchurch.
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